How to Create and Market Your E-Mail Signature?

One of the most effective ways to passively promote your business is to create an email signature file. People don't often put much thought into this powerful passive marketing
tool and therefore lose out on an opportunity to gain new customers.

What is an email signature?

This is usually a few lines of text placed at the bottom of an email message, forum or newsgroup that identifies you,your company and your product or service.

How to create an email signature file

This should include your name, company or web site title, your web site address, your phone number, email address or other contact information and a short message advertising your web site or business. Try to keep your signature file
to 6 lines maximum. i.e.

How to create your email signature file in Outlook Express

In Outlook Express, choose Tools-Options-Signatures-New and write your email signature in the edit signature box. If you want to create several email signatures in a notepad file, then click the "File" radio button, and browse for
your signature file. This makes it easy to edit any of your email signatures in notepad and upload the edited version in Outlook Express.

Tips
Put a lot of thought into the creation of your email signature file so it matches the theme and personality of your web site.

Create several email signature files in notepad for different products, services or occasions. You can then copy and paste them into your email program.

Keep your signature file within 65 characters wide. This is the maximum viewing width of most e-mail clients. If it's wider than this it may "break" onto the next line, taking up more space.

7 ways to market your email signature file

1. Outgoing email - include your email signature in every email you send to your customers. This will remind them of who they are doing business with and it will also help with branding your business. Create 4 or 5 different email signature files in notepad and save it in an easily accessible folder on your computer. Use one for each different product you are promoting.

2. HTML email - most email clients these days can receive html email. This means you can liven up your email messages by including, live links, graphics and even interactive forms in your html email. Use the full web site address for
your images otherwise they won't render well in the recipients email mail inbox ie

http://www.ihost-websites.com/images/header.gif

You can read more:

 How to Create and Send HTML E-mail

3. Graphical signatures - you can also create a graphical image of your personal signature in your favorite graphics software. To do this, write down your signature on paper with a thick black pen. Scan it into your graphics software
and upload it to your server. When you insert the image into your html email, use an absolute URL. An example of a graphical signature is displayed at the bottom of this page.



Try to use your email signature file everyday in your online marketing efforts. It doesn't take much effort, it won't cost anything and can reap huge rewards.